A National Oil Company (NOC), based in Asia, wanted to expand overseas beyond its traditional home market but was unsure of what type of strategy it should pursue.
Scope of work:
Indentify strategy employed by other international and national oil companies and how their lessons and experiences could be used to guide the client in their situation.
- Help the NOC understand its existing position and objectives;
- Identify strategies employed by IOC’s, independents and other NOC’s;
- Identify success/failure criteria of particular strategies; and
- Identify best practices and benchmarking procedures.
Project objectives:
Provide senior managers with a clear and concise understanding of their strategic options.
Challenges:
Getting the managers to agree on:
- T he company’s initial position;
- What the company’s objectives, as an NOC, should b; and
- Direction the company should take to fulfil any new strategy.
Methodology:
A series of workshops and case studies looking at:
- Major trends and drivers of change in the global oil & gas industry;
- The most current approaches to strategic planning and implementation;
- Strategy formulation procedure
- Corporate governance reflecting the unique circumstances of the companies;
- Success and failure cases on adopting and implementing the selection & concentration strategy
- (e.g.1 Success and failure cases of oil companies that focused on a specific area like Middle East, Africa, North America, etc);
- (e.g.2 Success and failure cases of oil companies that focused on a specific business field like Deep Sea, Unconventional Hydrocarbon, etc.);
- NOC’s Strategy (best practice of strategic planning and implementation); and
- Leading NOC’s Unconventional Oil & Gas Business Strategy.
Outcome:
By the end of the programme the NOC was able to formulate a new strategy to enable the company to expand overseas while maintaining its original NOC aim and objectives.